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Retail Channels 360°

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Adrian Gintowt

21/10/2019

Retail Channels 360°

The most exciting conference about eCommerce in Poland - Retail Channels 360. On October 15-16, 2019, nearly 1,000 eCommerce enthusiasts met in Marriott Hotel in Warsaw.

50 speakers from all around The World encountered problems and threats related to future challenges of offline and online sales and presented a broad perspective of solutions. Team Kogifi took part in exciting discussions. During the conference building an efficient eCommerce model was presented. Challenges were raised in order to cooperate, build a coherent, evolving and multi-channel experience. All along case studies sessions, modern eCommerce concepts were shown, as well as potential failures that should be avoided. The conference was focused on key sales development challenges for manufacturers and retail chains. The main topics that were captured by companies were within Customer Experience, digitization and harmonization of activities. A focus was on channels and tools used by companies, thanks to which they reach consumers.

The topics of plenary and thematic sessions were:
o    Challenges in the era of rapidly developing e-commerce,
o    Borderless e-commerce,
o    Direct 2 Customer,
o    Cooperation online store - producer,
o    E-commerce for retail chains,
o    E-commerce marketing & communication,
o    Customer loyalty & retention.

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