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Will Poles give up online shopping after the pandemic?
The COVID-19 epidemic has changed virtually all of our daily habits. Shopping was also included. The superbiz.se.pl portal informs that, according to the Omni-commerce report "Kupuję wygodnie 2020", commissioned by the Chamber of Electronic Economy, already 72% of consumers buy online, which means an increase by as much as 15 pp compared to 2019. Is this trend permanent? How to keep new customers online and "keep" them from returning to offline purchases?
The answer to the above questions is provided by Maciej Ossowski, CEO of Kogifi Digital, a technological partner for e-commerce, specialized in building strategies in the field of Smart Commerce and Omni-Channel.
Why do we like offline shopping?
Despite the development of online channels, there is still a large group of people around the world who do not want to give up the traditional shopping model, i.e. in a stationery store. The main reason for this is the possibility of contact with the product and its direct evaluation. We just have to touch, try on, evaluate, adjust, etc. Of course, this model was severely shaken by the Covid-19 pandemic, when common sense dictated that it was better to stay at home and shop online. Hence, an increase by as much as 15 pp. yoy number of people shopping online. But isn't this just a short-lived trend that will end as soon as the epidemic is over?
How to keep customers online?
Maciej Ossowski claims that it is possible to retain this group of customers, it is enough to simply give them what they can experience when shopping in stationery stores when shopping online. Sounds trivial, but how to give someone who is at home an opportunity to try on a shoe, how to check if the lipstick you like will fit, how to judge if the new sofa will fit our room?
Maciej Ossowski has a solution: "Before some consumers return to their old habits and stationary shopping, it is worth - taking advantage of the fact that we have already attracted them to the web - to offer them an alternative, attractive shopping experience. Augmented reality comes to the rescue, which allows you to get to know the product and interact with it and evaluate it before making a purchase decision. AR gives a chance to precisely present various product variants, such as its color, texture, or size, in conditions very similar to those in a stationery store. " - we read on the website superbiz.se.pl.
You can read the full article (Polish version) here.