Case study:

A fragmented digital ecosystem hindering scalability and marketing autonomy

The client managed a large portfolio of brands spread across multiple, disconnected platforms (including Sitecore XP and other CMS solutions).

Lack of a centralized content model led to:

• Marketing teams were heavily dependent on IT for launching new sites or landing pages, which slowed time-to-market and limited flexibility.
• The key challenge was to establish a “hub and spoke” model, enabling central governance and reusable components while allowing individual brand sites (spokes) to be quickly deployed and customized.

Migration to Sitecore XM Cloud with a composable architecture and Coveo integration

• Transition from the monolithic Sitecore XP to a modern, headless XM Cloud platform, enabling a composable DXP approach.
• Built a central Hub with a library of reusable components, templates, and layouts to accelerate the creation of new spoke sites.
• Leveraged Next.js and TailwindCSS for building a lightweight, JAMstack-based frontend, ensuring high performance and scalability.
• Integrated Coveo Search to deliver intelligent, personalized search experiences across all sites.
• Streamlined deployment and release processes with XM Cloud DevOps and Edge Delivery, enabling automated CI/CD pipelines.

Significant improvements in efficiency, speed, and marketing independence

Productivity | Time Savings | Deployment Speed | Page Load Speed | Google Lighthouse Scores | Go-to-Market Speed

• Time-to-market has been reduced by 35–50%, with fewer bottlenecks and more predictable QA cycles.
• All current sites achieve scores around 90, reflecting strong performance, accessibility, and SEO compliance.
• Websites built on XM Cloud have 50% faster load times, with major improvements in LCP and user experience.
• Content updates and deployments are 2x faster, with changes rolled out in minutes rather than hours or days.
• Building new spoke sites now takes 50% less time, due to parallel workflows and minimal backend dependencies.
• Development cycles are 25% more efficient thanks to reusable component structures and improved team collaboration.
• duplicated work when building new websites,
• difficulties maintaining brand consistency,
• high operational and maintenance costs.