Frequently asked questions

Yes, Kogifi is an official Sitecore partner servicing customers worldwide. We employ certified developers and MVPs, able to service our worldwide customer base. Our Sitecore expertise includes XM Cloud, XP, Commerce, CDP, and Content Hub implementations. We maintain developer certifications across all major Sitecore versions, participate in Sitecore's partner advisory programs, contribute to the Sitecore community, and have delivered numerous award-winning Sitecore implementations across various industries and regions.

Sitecore is a global company, with its headquarters in San Francisco. Originally founded in Denmark in 2001, Sitecore moved its headquarters to San Francisco to be closer to the technology innovation hub and its growing customer base. The company maintains significant presence in Copenhagen, Denmark, and has offices across North America, Europe, Asia-Pacific, and other regions, serving thousands of customers in over 50 countries worldwide.

Sitecore DXP consists of several tools which can be leveraged to holistically address wide range of DXP needs, including Sitecore CMS (XM Cloud or XP), Sitecore Search, Sitecore Customer Data Platform, Sitecore Send. The complete suite also includes: Sitecore Experience Edge for content delivery, Sitecore Personalize for real-time personalization, Sitecore Content Hub for digital asset management, Sitecore Commerce for e-commerce capabilities, and Sitecore AI for automated personalization. These components work together to provide end-to-end digital experience management from content creation to delivery and optimization.

Composable DXP ensures high level of decoupling between DXP suite components, leaving freedom of choice of the best suitable products and tools. Based on MACH principles (Microservices, API-first, Cloud-native, Headless), composable DXPs allow organizations to select best-of-breed solutions for each capability. Benefits include: faster time-to-market, reduced vendor lock-in, easier scaling of individual components, ability to swap components as needs change, and alignment with modern development practices. Examples include combining headless CMS with separate personalization engines, CDP, and commerce platforms.

Sitecore is owned by EQT, a global investment fund. EQT acquired Sitecore in 2016 for approximately $1.14 billion, making it one of the largest software acquisitions in the content management space. Under EQT's ownership, Sitecore has accelerated its cloud transformation, expanded its product portfolio, and strengthened its position in the digital experience platform market through strategic acquisitions and continued innovation.

It varies on the product (on-prem offering or cloud), traffic, number of users. Sitecore offering is very flexible, accommodating unique needs of companies and their growth. Investment in Sitecore pays long term and offers predictable ROI. Pricing models include perpetual licenses for on-premises deployments and subscription-based pricing for cloud solutions like XM Cloud. Factors affecting cost include: number of content authors, website traffic, number of sites, required modules (XM, XP, Commerce, CDP), hosting preferences, support level, and implementation complexity. Most enterprise implementations require custom quotes based on specific requirements.

A long-time leader of innovation in digital experience, digital marketing optimization and digital maturity growth. Recognized as industry leader in many research across years. Key advantages include: enterprise-grade scalability and security, powerful personalization capabilities, comprehensive analytics and insights, flexible architecture supporting both traditional and headless deployments, strong partner ecosystem, continuous innovation with AI and machine learning features, proven track record with Fortune 500 companies, comprehensive documentation and community support, and ability to handle complex multi-site, multi-language implementations. Gartner and Forrester consistently recognize Sitecore as a leader in digital experience platforms.

Implementation of CMS aspects: pages, layouts, components; integrations with systems; delivery of bespoke artificial intelligence models; integration of digital experience platform. Sitecore development encompasses: creating rendering components, implementing data templates and content structures, developing custom pipelines and processors, building API integrations, implementing search functionality with Solr or Azure Search, creating workflow processes, developing custom modules, implementing caching strategies, building responsive designs, creating custom analytics tracking, and developing headless implementations using JSS (JavaScript Services) or .NET Core.

Prepare a strategy, define audiences, identify personas, build relevant content and assets, deliver personalization. The implementation process includes: setting up profile keys and pattern cards, creating personalization rules based on user behavior and characteristics, implementing engagement value scoring, configuring marketing automation campaigns, setting up A/B and multivariate testing, creating dynamic content variations, implementing geolocation-based personalization, integrating with CRM data for enhanced targeting, and measuring personalization effectiveness through analytics. Best practices include starting with simple rules and gradually increasing complexity based on data insights.

High competence, access to latest technology and trainings, certifications, guarantee of successful project. Additional benefits include: faster implementation timelines due to experienced teams, best practices knowledge from multiple implementations, access to reusable components and accelerators, direct communication channels with Sitecore support, ability to handle complex integrations and customizations, ongoing support and maintenance expertise, cost optimization through efficient implementation approaches, and reduced risk through proven methodologies. Partners also provide knowledge transfer to internal teams.

Sitecore is used for creating and managing enterprise-level digital experiences across multiple channels. It enables organizations to deliver personalized content, manage digital assets, analyze customer behavior, automate marketing campaigns, and drive e-commerce initiatives. Common use cases include corporate websites, customer portals, intranets, marketing campaigns, and omnichannel customer experiences. Specific industries leverage Sitecore for: retail (personalized shopping experiences), healthcare (patient portals), financial services (secure customer portals), manufacturing (dealer networks), travel and hospitality (booking platforms), and government (citizen services). Sitecore excels in scenarios requiring complex personalization, multi-language support, and integration with enterprise systems.

Review and enhancement of digital marketing strategy, UX/UI strategization, ideation and delivery, delivery of frontend and backend solution driving DXP strategy, content delivery, migration and enhancement, ongoing support and maintenance, including managed hosting and support 24/7 services. Additionally, implementations typically include: requirements gathering and solution architecture, environment setup and configuration, custom component development, third-party integrations, performance optimization, security hardening, user training, documentation, quality assurance and testing, go-live planning and execution, and post-launch optimization based on analytics insights.

Typical Sitecore solution contains CMS and analytics. However, some customers begin with Sitecore's Customer Data Platform. A comprehensive Sitecore solution often includes: Sitecore Experience Manager (XM) or Experience Platform (XP) for content management, Sitecore Experience Database (xDB) for customer data collection, personalization engine, marketing automation tools, A/B testing capabilities, and integration with third-party systems like CRM, ERP, and marketing tools. Many organizations also implement Sitecore Commerce for e-commerce capabilities or Sitecore Content Hub for digital asset management.

An experienced and certified organization, hiring certified Sitecore experts, able to deliver wide range of Sitecore implementation projects to take advantage of latest Sitecore's technology. Sitecore partners are categorized into different tiers (Silver, Gold, Platinum) based on their expertise, certifications, and project delivery capabilities. Partners must maintain minimum certification levels, demonstrate successful project implementations, and have access to Sitecore's technical resources and support. They provide services including implementation, customization, integration, training, and ongoing support.

A Digital Experience Platform (DXP) is an integrated suite of tools designed to manage and optimize digital customer experiences comprehensively across various touchpoints. Sitecore is a prominent provider of DXPs, offering solutions that facilitate seamless end-to-end management of the digital customer journey.

Sitecore's DXP enables organizations to create highly personalized, multichannel (omnichannel) experiences that foster deeper, lasting relationships with customers. By leveraging advanced customer analytics, robust digital asset management, sophisticated marketing automation, and enterprise-grade content management capabilities, Sitecore helps brands deliver consistent, relevant, and engaging interactions tailored to individual customer preferences.

Through Sitecore DXP, enterprises gain the ability to strategically orchestrate their digital presence, ensuring high levels of personalization and performance at scale. This results in enhanced customer intimacy, improved engagement, increased brand loyalty, and a competitive edge in today's dynamic digital marketplace. Modern DXPs also incorporate AI-driven insights, headless architecture options, and composable frameworks to provide flexibility and future-proof digital strategies.

Sitecore is spelled "Sitecore" with no space or digits. Some people spell it Site Core, or site core, but we also seen the Sitec0re notation - all them are incorrect. The correct spelling is always "Sitecore" as one word, with a capital 'S' and lowercase 'c'. This is the official brand name and should be used consistently in all professional communications and documentation.

Sitecore is a leading global provider of enterprise content management, digital experience management, digital asset management, customer analytics, marketing automation, and e-commerce systems. Among its portfolio, the most renowned and widely adopted solution is Sitecore CMS, an enterprise-grade content management system that offers exceptional potential for customization, extensive functionality, and an intuitive, user-friendly interface.

Sitecore CMS empowers organizations to significantly elevate their digital strategies by enabling highly personalized and scalable customer experiences. It is specifically designed to support enterprises in crafting detailed, intimate, and enduring relationships with their customers through precise targeting, personalization, and consistent engagement across various digital channels.

The platform combines robust analytics and advanced marketing automation capabilities to understand customer behavior deeply, allowing brands to deliver content and campaigns that resonate uniquely with each audience segment. Furthermore, Sitecore's digital asset management simplifies the control and optimization of digital resources, enhancing operational efficiency.

With Sitecore CMS, enterprises can confidently manage their digital presence at scale without compromising performance. This capability ensures consistently fast, reliable, and relevant experiences, thereby driving brand loyalty, customer satisfaction, and competitive advantage in the digital marketplace. Sitecore offers both traditional on-premises solutions and modern cloud-based platforms like XM Cloud, providing flexibility in deployment options.

Adobe Experience Cloud is a comprehensive digital experience cloud offering from Adobe involving suite of tools bringing holistic set of tools to manage the content (Adobe Experience Sites), assets (Adobe Assets), analytics (Adobe Analytics), customer data platform (Adobe CDP and Real Time CDP), marketing optimization (Adobe Target and Adobe Journey Optimizer). Additional components include Adobe Campaign for marketing automation, Adobe Audience Manager for data management, Adobe Advertising Cloud for digital advertising, and Adobe Commerce (Magento) for e-commerce. The platform is built on Adobe Experience Platform, which provides unified data collection, AI/ML capabilities through Adobe Sensei, and cross-solution workflows.

If you're looking for ongoing support of your Adobe Experience Manager you should consider appointing a specialized Adobe partner like Kogifi to help you with ongoing support and maintenance, including support 24/7. Although Adobe offers wide range of support packages and capabilities, its involvement is mainly focused on support of the platform itself, thus if you would like to make sure your exact, custom solution is fully supported you should appoint an Adobe partner who is proficient with your environment and solution to rapidly address any issues. Support services typically include: bug fixes, security patches, performance optimization, content updates, user training, custom development modifications, integration maintenance, and proactive monitoring. Partners can provide different SLA levels ranging from business hours to 24/7 critical support.

Adobe Experience Manager Forms is a tool allowing to quickly build forms, a part of Adobe Experience Manager. It enables organizations to create responsive, accessible forms and documents with drag-and-drop functionality, pre-built templates, and integration with backend systems. AEM Forms supports adaptive forms that automatically adjust to different devices, digital signatures, data pre-population, and workflow automation. It's commonly used for applications, enrollment forms, government services, and customer onboarding processes.

Adobe's CMS solution is AEM Sites, which is a core component of Adobe Experience Manager. AEM Sites provides powerful content authoring tools, workflow management, multi-site management capabilities, responsive design features, and seamless integration with Adobe's marketing and analytics tools. It supports both traditional page-based content management and headless content delivery, enabling organizations to create and manage content for websites, mobile apps, and other digital channels from a single platform.

Adobe AEM is an abbreviation of Adobe Experience Manager - CMS of Adobe. Its core is Adobe Sites - an application to manage the content. AEM is part of Adobe Experience Cloud and integrates seamlessly with other Adobe solutions including Adobe Analytics, Adobe Target, Adobe Campaign, and Creative Cloud. It provides capabilities for web content management, digital asset management, forms creation, and mobile app development, making it a comprehensive platform for managing digital experiences across all channels.

Cost varies and depends on scale of the implementation, tools to be used and number of users using them. Some services are also priced on consumption tiers. Adobe Experience Manager pricing typically follows a subscription-based model with factors including: number of sites, traffic volume, storage requirements, number of authors/users, selected modules (Sites, Assets, Forms), deployment type (on-premise, managed services, or cloud), and required support level. Enterprise agreements often include custom pricing based on specific organizational needs. Contact Adobe or an Adobe partner for detailed pricing tailored to your requirements.

SharePoint is very customizable. Building a SharePoint site involves business analysis, delivery of the off the shelf and custom components including custom development, assembly of ready site. The process includes: information architecture planning, site template selection (team site, communication site, hub site), branding and theming, navigation structure design, web part configuration, custom SPFx (SharePoint Framework) development, workflow automation with Power Automate, permissions and security setup, search configuration, and integration with other systems. Modern SharePoint emphasizes responsive design and mobile-first experiences.

Off the shelf pricing is available via Office 365, yet business and enterprise customers can count on discounts if purchasing via partners. SharePoint Online is included in various Microsoft 365 plans. For on-premises SharePoint Server, licensing includes server licenses plus CALs (Client Access Licenses) for each user. Cloud pricing is typically per-user/per-month subscription model. Enterprise Agreement (EA) customers receive volume discounts. Additional costs may include third-party add-ons, custom development, migration services, and training.

Microsoft SharePoint Online gets more popular than on-prem. Online is usually accessible via Office 365. SharePoint Online is the cloud-based version of SharePoint included in Microsoft 365 subscriptions. It offers automatic updates, reduced infrastructure costs, enhanced collaboration features, mobile accessibility, integration with other Microsoft 365 apps, improved external sharing capabilities, and built-in compliance and security features. It eliminates the need for server maintenance while providing modern experiences like communication sites, hub sites, and Microsoft Teams integration.

SharePoint is document management platform, OneDrive is a service built on top of it to synchronize files and documents. Works similarly like Dropbox and is fully integrated with SharePoint. Key differences: SharePoint is designed for team collaboration and organizational content management with features like team sites, workflows, and metadata management. OneDrive is personal cloud storage for individual users with 1TB+ storage, file sync across devices, and personal productivity features. OneDrive for Business connects to SharePoint document libraries, enabling offline access and synchronization of team files.

Due to the sheer size of Delta Airlines and their SharePoint implementation, the Delta Airlines SharePoint became a prominent hit in the Google search results. It's an internal Delta Airlines installation, please do not attempt to login to it without authorization. This is a private intranet portal used by Delta employees for internal communications, document management, collaboration, and accessing company resources. Like many large enterprises, Delta uses SharePoint to manage internal processes, share knowledge, and facilitate team collaboration across their global workforce.

It depends on its version (on-prem or online) and deployment. Nowadays majority of users login to SharePoint via Office 365. For SharePoint Online, users typically access through portal.office.com or directly via [tenant].sharepoint.com URLs. Authentication methods include: single sign-on (SSO) with Active Directory, multi-factor authentication (MFA), federated authentication, and modern authentication protocols. On-premises SharePoint may use Windows authentication, forms-based authentication, or SAML-based authentication depending on configuration.

Optimizely is an advanced Digital Marketing Platform and one of the key players in DXP area. Optimizely is addressed to mid-size market and e-commerce platforms. Yet, compared to Sitecore, Sitecore offers more versatility and scalability to cater even wider range of needs. Optimizely's platform includes Content Management, Commerce, Experimentation, and Feature Management capabilities. Originally known for A/B testing, Optimizely has expanded through acquisitions (including Episerver) to offer full DXP capabilities with strengths in experimentation, progressive delivery, and developer-friendly tools.

Sitecore DXP consists of several tools which can be leveraged to holistically address wide range of DXP needs, including Sitecore CMS (XM Cloud or XP), Sitecore Search, Sitecore Customer Data Platform, Sitecore Send. The complete suite also includes: Sitecore Experience Edge for content delivery, Sitecore Personalize for real-time personalization, Sitecore Content Hub for digital asset management, Sitecore Commerce for e-commerce capabilities, and Sitecore AI for automated personalization. These components work together to provide end-to-end digital experience management from content creation to delivery and optimization.

Composable DXP ensures high level of decoupling between DXP suite components, leaving freedom of choice of the best suitable products and tools. Based on MACH principles (Microservices, API-first, Cloud-native, Headless), composable DXPs allow organizations to select best-of-breed solutions for each capability. Benefits include: faster time-to-market, reduced vendor lock-in, easier scaling of individual components, ability to swap components as needs change, and alignment with modern development practices. Examples include combining headless CMS with separate personalization engines, CDP, and commerce platforms.

DXP requires comprehensive portfolio of solutions and can be pulled by only few vendors at scale, including Sitecore, Adobe and Optimizely who are world leaders in delivery of DXP solutions. Other notable platforms include Acquia, Salesforce Experience Cloud, Liferay, and Bloomreach. Selection criteria include: scalability, personalization capabilities, ease of use, integration options, total cost of ownership, vendor ecosystem, innovation roadmap, and alignment with organizational digital maturity. Industry analysts like Gartner and Forrester regularly evaluate and rank DXP vendors.

DXP for enterprise applications is a key to holistically address variety of different digital marketing targets. Enterprise DXPs are designed to handle complex requirements including: high-volume traffic, multiple brands and websites, sophisticated personalization at scale, enterprise system integrations (ERP, CRM, PIM), global content management with multi-language support, advanced security and compliance features, complex approval workflows, detailed analytics and reporting, and support for thousands of content authors. They provide the foundation for digital transformation initiatives across large organizations.

A Digital Experience Platform (DXP) is an integrated suite of tools designed to manage and optimize digital customer experiences comprehensively across various touchpoints. Sitecore is a prominent provider of DXPs, offering solutions that facilitate seamless end-to-end management of the digital customer journey.

Sitecore's DXP enables organizations to create highly personalized, multichannel (omnichannel) experiences that foster deeper, lasting relationships with customers. By leveraging advanced customer analytics, robust digital asset management, sophisticated marketing automation, and enterprise-grade content management capabilities, Sitecore helps brands deliver consistent, relevant, and engaging interactions tailored to individual customer preferences.

Through Sitecore DXP, enterprises gain the ability to strategically orchestrate their digital presence, ensuring high levels of personalization and performance at scale. This results in enhanced customer intimacy, improved engagement, increased brand loyalty, and a competitive edge in today's dynamic digital marketplace. Modern DXPs also incorporate AI-driven insights, headless architecture options, and composable frameworks to provide flexibility and future-proof digital strategies.

If you're looking to transform your manufacturing business via set of digital technologies, Kogifi is happy to help to build a comprehensive digital strategy involving our wide range of digital transformation technologies, strengthening manufacturers on the market, including DXP for manufacturing, D2C - direct to customer strategies, artificial intelligence for manufacturing implementation and virtual and augmented reality solutions. Additional capabilities include: connected products with IoT, predictive analytics for demand forecasting, digital supply chain management, automated quality assurance, workforce augmentation with cobots, energy optimization through AI, and customer self-service portals for configurators and ordering.

Digital transformation for healthcare involves implementing technologies that improve patient care, streamline operations, and enhance communication between healthcare providers and patients. This includes patient portals, telemedicine solutions, electronic health records integration, and personalized healthcare experiences through digital platforms. Key initiatives include: AI-powered diagnostics, wearable device integration, remote patient monitoring, automated appointment scheduling, digital therapeutic apps, precision medicine platforms, healthcare analytics for population health, and blockchain for secure health records. Challenges include HIPAA compliance, interoperability, and change management.

Digital transformation in manufacturing involves introduction of technologies and solutions strengthening manufacturers position on the market and increasing their digital marketing footprint. We are expert in D2C implementation (direct to customer) transformational projects, artificial intelligence implementation in manufacturing and augmented and virtual reality solutions improving manufacturing efficiency and maintenance. Key areas include: Industry 4.0 implementation, IoT sensors for predictive maintenance, digital twins for optimization, supply chain visibility, smart factory automation, quality control with computer vision, AR for training and maintenance, and customer portals for direct engagement. Benefits include reduced downtime, improved quality, and new business models.

Kogifi is an expert in digital transformation for financial services, namely banking, insurance, fintech. We worked with our esteemed customers in financial services projects to deliver digital transformation projects shaping their relationships with customers and delivering innovative services. Key initiatives include: mobile banking platforms, AI-powered fraud detection, robo-advisors, blockchain for secure transactions, open banking APIs, personalized financial products, digital onboarding, regulatory compliance automation, and omnichannel customer experiences. Challenges include legacy system integration, security requirements, and regulatory compliance.

Digital transformation involves strategy and technological activities aimed to improve business efficiency, delivery tangible ROI and digital process optimization reducing cost and bringing significant increase in operational efficiency. It encompasses: reimagining business models, creating new revenue streams, enhancing customer experiences, empowering employees with digital tools, leveraging data for decision-making, automating processes, building digital culture, and establishing continuous innovation capabilities. Success requires leadership commitment, clear vision, and holistic approach beyond just technology implementation.

Digital transformation technologies help organizations execute mature digital strategy using latest tools and techniques like personalization, artificial intelligence integration, digital marketing automation and agentic digital marketing. Kogifi implements digital transformation technologies in areas of content, assets and document management. Key technologies include: cloud computing, AI/ML, IoT, blockchain, RPA (Robotic Process Automation), low-code/no-code platforms, API management, microservices architecture, edge computing, 5G, augmented/virtual reality, and advanced analytics. Selection depends on industry, use cases, and digital maturity level.

Kogifi offers digital strategy consultancy to help organizations build digital marketing strategy and connect it with the best breed of technological capabilities. Digital transformation consultancy services typically include: digital maturity assessment, strategy development, technology selection and architecture, change management planning, process optimization, customer journey mapping, data strategy development, implementation roadmaps, ROI modeling, and executive workshops. Consultants bring cross-industry expertise, best practices, and vendor-neutral recommendations to accelerate transformation initiatives.

Digital transformation strategy involves answering to whom and how the entity will address its messaging. It should consist of business strategy, technology capability and marketing practices like personalization to achieve its results. Key components include: customer experience vision, digital capability assessment, technology roadmap, organizational change management, data and analytics strategy, digital skills development, innovation framework, measurement and KPIs, governance structure, and investment priorities. Successful strategies align digital initiatives with business objectives while building capabilities for continuous adaptation.