british council (IELTS)

is about

UX Research

Web Redesign

Web Development

Deep Data Testing

UX Research

IELTS -The International English Language Testing System - is a part of British Council. The IELTS score reflects the ability to use English. It's often required to work or study in English-speaking countries.

the challenge

• The portal outdated look & feel

• Concerns about user experience in terms of readability and reachability

• to be focused more on test-takers with new product IELTS Online being available soon

Low level of Sitecore enablementing execution of contextual experiences

our solution

New user centric & dynamic website layout

• Test-driven approach toward design and information architecture validation

Evaluation and development of digital journeys as a basis of future implementation and development

Delivery on top of Sitecore platform, heavily contextualised and personalised

the results

Better customer experience validated in tests

Clearer digital journeys thanks to contextual personalisation

• Improved focus on target groups

Clear path of selecting right form of IELTS test for test-takers

Explore more our projects

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Jan Niezbędny

Test Review

Jan Niezbędny