What is Adobe Experience Cloud?

Adobe Experience Cloud is a comprehensive digital experience cloud offering from Adobe involving suite of tools bringing holistic set of tools to manage the content (Adobe Experience Sites), assets (Adobe Assets), analytics (Adobe Analytics), customer data platform (Adobe CDP and Real Time CDP), marketing optimization (Adobe Target and Adobe Journey Optimizer). Additional components include Adobe Campaign for marketing automation, Adobe Audience Manager for data management, Adobe Advertising Cloud for digital advertising, and Adobe Commerce (Magento) for e-commerce. The platform is built on Adobe Experience Platform, which provides unified data collection, AI/ML capabilities through Adobe Sensei, and cross-solution workflows.