What is digital transformation strategy?

Digital transformation strategy involves answering to whom and how the entity will address its messaging. It should consist of business strategy, technology capability and marketing practices like personalization to achieve its results. Key components include: customer experience vision, digital capability assessment, technology roadmap, organizational change management, data and analytics strategy, digital skills development, innovation framework, measurement and KPIs, governance structure, and investment priorities. Successful strategies align digital initiatives with business objectives while building capabilities for continuous adaptation.