DXP for enterprise applications is a key to holistically address variety of different digital marketing targets. Enterprise DXPs are designed to handle complex requirements including: high-volume traffic, multiple brands and websites, sophisticated personalization at scale, enterprise system integrations (ERP, CRM, PIM), global content management with multi-language support, advanced security and compliance features, complex approval workflows, detailed analytics and reporting, and support for thousands of content authors. They provide the foundation for digital transformation initiatives across large organizations.