What is Sitecore CDP?

Sitecore CDP is a customer data platform. It collects data about customers and visitors from websites, apps and other systems, and builds a unified profile for each person. It is useful when customer data is spread across many tools and teams need one reliable source.

Those profiles can be segmented and shared with other tools. Combined with Sitecore Personalize, they help teams deliver relevant experiences across channels.

The goal is a single, usable view of the customer that marketing and digital teams can act on.

We cover personalization and data projects on our Sitecore page.