What is Sitecore used for?

Sitecore is used for creating and managing enterprise-level digital experiences across multiple channels. It enables organizations to deliver personalized content, manage digital assets, analyze customer behavior, automate marketing campaigns, and drive e-commerce initiatives. Common use cases include corporate websites, customer portals, intranets, marketing campaigns, and omnichannel customer experiences. Specific industries leverage Sitecore for: retail (personalized shopping experiences), healthcare (patient portals), financial services (secure customer portals), manufacturing (dealer networks), travel and hospitality (booking platforms), and government (citizen services). Sitecore excels in scenarios requiring complex personalization, multi-language support, and integration with enterprise systems.