It is no coincidence that Adobe AEM has been named by Gartner as the best Enterprise CMS in the world eight times in a row. But what really makes it always listed in the lead? What is Adobe Experience Manager really good at? Let's check it out together!
The versatile Adobe AEM dashboard enables centralized management of all projects. You can freely add and remove various content in the form of tiles. Another easily modifiable element is information about the entire project, its members and external linking. Each member of the project team is assigned a project role and the ability to comment on the work, which facilitates the flow of information. The AEM dashboard offers a clear division into individual projects, preventing the clutter that is easy to find when running many parallel projects at the same time.
SEO and UX automation
there is no need to explain to anyone how important an issue for online projects is the proper optimization of websites for SEO and User Experience. Adobe AEM allows you to automate the addition of tags and tags necessary for SEO optimization. The system has the ability to automatically detect the meaning of content and add appropriate tags and tags to it. Of course, this does not mean that you cannot do it yourself if you think that a more individual approach is needed in a given project.
Intuitive DAM folder structure and OTB components
Thanks to DAM (Digital Asset Management) folders for managing digital assets, it is possible to easily collect in the cloud and manage all the resources necessary to create website content. Images, videos, documents and audio files can be placed in projects using the drop and down function. We simply select the resource we are interested in from DAM and drag it to the project we are interested in. Could there be anything simpler? Another important element accelerating and facilitating work on the Adobe AEM platform is the so-called OTB (Out of The Box components). These are pre-installed and ready-to-use building blocks in the form of e.i. contact forms or website layouts. Thanks to their use, we save on programming work and, of course, time to deliver a given component to the project.
Content management is child's play
Content management in Adobe AEM is very simple, not only because of the DAM and easy dragging of content blocks, but also because of the WYSIWYG structure. It allows content editors to visualize what their project will look like after all work is done. When talking about content we mean all kinds of it, from text files, through graphics, animations, to video and music files. Adobe enables any modification of this type of content, adapting it to our needs and personalization, which ultimately translates into much greater user engagement and conversion.
Integration with Adobe Cloud
Perhaps the greatest secret weapon of Adobe AEM in the fight against other Enterprise CMS is its integration with its own cloud, which competitors cannot count on. Each element of the AEM cloud is a separate element providing specific tools and functionalities, thanks to which the created message is also perfectly personalized to the needs of the end-user.