Case study:

Siemens Healthineers needed a compliant, fast and secure way to deliver partner-only product and service information across multiple markets:

• Filter content per market based on differing legal and regulatory requirements.
• Operate an Extranet where most information is available only to doctors and authorised partners — including verification and connection to local doctors’ databases.
• Scale on demand to handle seasonal peaks in sales activity.
• Deliver personalised experiences based on historical behaviour and partner attributes.

We designed and implemented a search-first partner platform that focused on relevance, security and scalable delivery:

• Search-driven content delivery — search and attribute-driven rules ensure partners see the most relevant documents first.
• Personalisation at scale — heavy use of content personalisation so each partner gets tailored results and document touchpoints.
• Federated SSO & lifecycle management — implemented secure SSO for external partners with full lifecycle controls (provisioning, deprovisioning, roles).
• SharePoint-friendly architecture — modern SharePoint integration and OAuth-ready design for easy connection to identity providers and local verification systems (doctors DBs).
• Azure hosting & autoscaling — hosting on Azure to enable demand-driven scaling, faster load times and predictable cost control.

Below are the measurable business and technical results achieved after delivering the partner extranet and search-driven platform.

• Most relevant information surfaces on the first page for every partner, significantly improving partner experience and time-to-insight.
• Federated authentication and SSO with lifecycle management enabled secure, frictionless partner access and faster onboarding.
• Integration with local doctors’ databases and market-level content filtering ensured compliance with regional legal requirements.
• Search-driven personalisation reduced noise and editorial overhead by serving channel- and role-appropriate documents.
• Azure-based autoscaling delivered reliable performance during seasonal peaks while improving cost control versus overprovisioned setups.
• Modern SharePoint/OAuth architecture simplified future integrations with external services and identity providers.

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