What is Sitecore Personalize?

Sitecore Personalize is a tool for creating personalized experiences across web, email and other channels. Teams design experiences, set audiences and test variations. It helps teams move from one-size-fits-all pages to experiences that reflect interests and behaviour.

It works with Sitecore CDP, which provides the customer data. Marketers can run experiments, review results and refine what visitors see.

Personalize can also support decisioning, where the next best offer or message is chosen for each person.

For practical guidance, read our SitecoreAI overview.