Sitecore has announced that it has signed a deal to acquire Moosend, an innovative marketing automation and campaign management platform that has a broad client portfolio including Domino's, Interpublic Group and Sephora. This acquisition is part of Sitecore's larger growth roadmap to make this brilliant Enterprise CMS platform even more opportunities in the area of online marketing.
Thanks to Sitecore's implementation of the best features of the Moosend platform, such as marketing automation and methods of engaging customers based on artificial intelligence, its offer will become even better and will provide the possibility of perfectly personalizing the offer of companies in the online. This is especially important in the context of increasing restrictions introduced by technology companies such as Apple or search engines such as Google, which limit or announce the limitation of personalization based on the so-called Third party cookies.
As Kogifi Digital, we perfectly understand and support the Sitecore movement, and we are glad that, as a Sitecore partner, we can help our clients in Poland and around the world to implement even better Enterprise CMS solutions, which will become a breakthrough in the field of effective digital projects for other companies.