Case study:

Grecos needed to refresh and transform their digital presence to align with evolving traveler expectations and operational requirements:

• Outdated look & feel of the grecos.pl portal reduced engagement and trust.
• Complex, multi-step deployments slowed development and updates.
• User experience issues around readability, accessibility and navigation.
• Low level of Sitecore enablement — limited ability to run contextual experiences or integrate external portals.
• Need to maintain legacy integrations across the reservations system.
• Adjustments required to ensure compliance with current legal standards.

We designed and delivered a scalable Sitecore implementation focused on personalization, user journeys and seamless integrations:

• Scalable monolithic architecture with strong reliance on external services to ensure both performance and flexibility.
• Content- & component-centered approach optimising user experience and simplifying updates.
• Evaluation and design of digital journeys as the foundation for future implementation and continuous development.
• Sitecore-powered delivery enabling contextualisation, personalization and full integration with external booking systems.

Below are the measurable business and user results achieved after the transformation:

• Highly personalized, search-driven digital journeys — enabling users to quickly discover the most relevant travel offers.
• Scalability for millions of monthly users, with reliable handling of peak seasonal traffic.
• Integration with the external booking engine ensures real-time updates on availability, pricing and limited-time offers.
• Improved usability, readability and trust through a refreshed design and simplified navigation.
• Legal compliance built into the platform, ensuring stability and reducing risk.